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Google Adwords: Search Engine Marketing Helping in Growing Your Business

Search engine marketing is one of the most effective ways to grow and make your business successful with so many options available and competitors proliferating in the marketplace. Search engine marketing are paid ads that display on search engine results pages (SERP), wherein bidding on keywords by advertisers is done on popular keywords entered on search engines like Google. search engine marketing paid ads are also called pay-per-click ads with various formats, some are text-based ads, while others are product listings ads which are more visual to allow consumers to see valuable information through a glance like reviews and price.

Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. A promotion extension adds another line of promotional info to your ad, including a specific discount or offer, promo codes, dates, and order amount qualifiers. The setup process is self-explanatory but a short list of an extension can do include allowing an advertiser to control start or stop dates, tagging options, and choosing device options. How will Adwords promotion extension appear? Adwords promotion extensions appear either as a shopping tag icon or an extension with label “deal”, and the one you see is determined by the device you are searching on (desktop or mobile). How can Adwords promotion extensions help you? First and foremost, your advert is more prominent since it is larger, taking up more retail space at the top of results pages. The Adwords promotion extension provides advertisers to show additional key info to their target audience before sending them into a specific landing place that not all extensions allow. There will be an increased conversion rate leading to a more successful marketing campaign.

Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions (rollout extensions to whatever campaigns or ad groups you prefer), and using promotion extensions for automation (scheduled start or stop dates). When creating a Google Adwords promotion extension, you just need to choose the occasion, promotion types (percentage discount or monetary discount), write the description or item, landing page or final URL, promotion details, promotion dates (textual dates for offer valid dates), URL options, and advanced options (target mobile devices, customized scheduling). Allow us to help you in your search engine marketing and promotion extensions strategies today. Indeed, digital marketing strategies like SEM and promotion extensions offer business owners great opportunities to achieve short-term and long-term goals sooner, so find out more info by contacting us today.

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