Beat the Heat of Giant Competitors
For starting or small business entrepreneurs, it is intimidating competing with multi-million or multi-billion companies and corporations similar to the story of David and Goliath. Giant companies and corporations are surely rich with unlimited resources, but they also have bureaucracy, making them a lot slower, especially when it comes to customer service. Be different by having a culture of fast speed customer service by responding to emails within minutes or few hours, delivering of samples within weeks instead of months, and having a team of phenomenal customer service and technical service personnel who are empowered to make smart decisions on the spot.
If you are hearing “no” all the time, do not lose heart, be brave and look for potential clients, and when you found them, take care of them because many large companies take their clients for granted. Once you have even the smallest chance, handle it properly and rock it with your great performance. Of course, it is obvious that you are a small business, but you don’t need to act like one, you can create your own strategies, be resourceful, unique, and innovative and eventually succeed, even though your competitors invest millions on research and development. For any nature of business you have, being an entrepreneur means possessing smart decision-making, confidently execute success, and believe in the greatest power of optimism and self-fulfilling prophecy backed up with hard work, patience, perseverance, research, and the right attitude. There are a lot of companies or corporations having outdated services and off-the-shelf products that customers begging to be modified, but business owners are seemed to be tone-deaf and they may not actually know how to listen to what their clients want. This is your opportunity to do otherwise and show consumers that you are willing to take care of them by availing your products and services and that something new or small should not be a basis for turning you off. Above all, it is essential to listen to what your clients say, taking into consideration their suggestions and opinions.
Remember that things do not happen overnight, so it is important to offer a personalized service not just to your customers but also to your employees because surely you have the best of all the small business 401k plans, but you need to offer your employees hold a responsibility, create a difference, and feel like a person, not just a number. As long as you have good quality products and services, do not allow to be bullied by larger companies when they put up their business beside yours because you can concentrate on your own without cutting down your price.